July PREDTalk - Beyond the Buzz: Reimagining Drinking Culture
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What happens when drinking culture meets wellness culture?
Join us for a fascinating session led by certified Sommelier and Somm Zero Inc. co-founder John Glenn, as we explore the fast-growing world of non-alcoholic wine and the movement reshaping how we think about social connection, celebration, and choice.
WHAT WILL YOU DISCOVER?
- What Drives Market Growth? Explore the key cultural and consumer trends fueling the explosive rise of the non-alcoholic beverage industry.
- Inside the Craft: How Dealcoholized Wines Are Made. Learn about the innovative techniques behind de-alcoholized wine production - and what defines a truly high-quality product.
- Redefining Social Rituals. Discover how modern socializing is evolving, where the market is heading, and how to find non-alcoholic options that match your lifestyle.
The session will be followed by a Q and A session to ensure all your questions are answered.
ABOUT THE EVENT:
- DATE: Wednesday, July 23
- LOCATION: Commonage Ballroom
- TIME: 4:00 - 5:00pm
- COST: Free, tickets required. Seating is limited, so act fast!
Whether you're a wine lover, health-conscious sipper, or just curious about where the beverage world is headed, this is a topic you won't want to miss.
ABOUT THE SPEAKER:
JOHN GLENN
Co-founder of Somm Zero Inc., Sommelier, DipWSET
John Glenn is the co-founder of Somm Zero Inc., one of Canada’s leading non-alcoholic wine companies. After a successful global career in aviation, John turned his passion for wine into a new venture - championing quality de-alcoholized wine and helping redefine drinking culture in Canada.
With experience in the BC wine industry and a deep knowledge of wine production, John brings both expertise and authenticity to the conversation.
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July PREDTalk - Beyond the Buzz: Reimagining Drinking Culture
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